A Career in Digital Marketing
Learn about Digital Marketing in our article, we will talk about a career in online marketing, what professions are in demand in the industry and its relevance in New Zealand.
It’s interesting to be a Digital Marketer
First of all, let’s look at how exciting it is to work in this area. Unlike traditional marketing, digital marketing is closely related to the development of the Internet and technology.
This is a dynamic flexible industry and changes with the development of the Internet, mobile technologies, augmented reality, chatbots and Artificial Intelligence. Working as a Digital Marketer is never boring and there is always a room to learn.
Internet marketing is based on data. Everything can be measured, evaluated and analyzed for effectiveness. At the same time, there is a lot of creative work, for example, producing videos or banners, choosing images or copywriting. In a Digital marketing career, there are many opportunities for people with technical skills, who have a background in business, and also for creative individuals.
Professions in Digital Marketing
Digital marketing is a relatively young industry, but at the same time, there are many directions of developing in it. It’s common to see a variety of online marketing job titles on job search websites in New Zealand.
Let’s see on the main job titles and what they mean:
Marketing Assistant. The beginning position, which may include the performance of various marketing tasks – from helping to prepare content for social networks, newsletters or website, to conducting marketing research, for example, analyzing competitors on the Internet.
PPC Manager or Specialist. Pay Per Click or PPC advertising is one of the main components of digital marketing. Such a specialist will customize contextual advertising, monitor performance and optimize advertising campaigns for specific business goals.
SEO Specialist. Search Engine Optimization specialist will be engaged in setting up and optimizing the results of the company’s website in search engines such as Google, Bing or Yahoo. Their task is to make the site attractive for search, to raise the position in the results as high as possible and at the same time make the content relevant for users.
Community or Social Media Manager. Community managers follow the development of social networks. Position requires an understanding of how Facebook, Instagram, Twitter, YouTube or Linkedin works. Most often this is creative work, in terms of creating visual content.
Content writer or Copywriter. Copywriters create content for different online marketing channels. These can be brochures or PDF presentations, articles for a blog, texts for websites, etc. They must be able to properly represent the product or service of the company and have a passion for text. Good knowledge of written English is required.
Email Marketer is creating email newsletters for companies. Such a role may require both creative writing skills and design of future letters, as well as technical skills for setting up campaigns, conducting A/B testing and analyzing effective newsletters.
Marketing Data Analyst. Marketing is an art and a science at the same time. Analyzing marketing activities, understanding the effectiveness of advertising channels and website analytics require specialists such as Data Analyst. Analysts translate data into information that helps make the right business decisions in marketing.
Digital Marketing Manager. Digital marketing managers expect the development of the company on the Internet, create a digital strategy, media planning and cross-channel management. For this position, most often looking for experienced professionals.
As you can see, digital marketing is a vast, dynamic and interesting field. Professions differ in both function and experience requirements.
A demand for Digital Marketing specialists
New Zealand is considered a developed country and plays an important role in the global economy. However, many industries continue to grow rapidly and therefore demand for Internet marketers is only growing. On New Zealand’s popular job search website Seek.co.nz, there are around 250 vacancies in Digital Marketing sphere.
Digital marketers salary ranges from $ 40,000 to $ 200,000 per year, according to official statistics from Careers in NZ, and depends on the position of the elementary or senior level and work experience.
Where to work
In Auckland and other major cities in New Zealand, there are many local marketing companies, advertising agencies and branches of international companies. You can work as a digital marketer both on the side of companies in the marketing department, for example, at Philip Morris International or at Red Bull, or on the side of digital agencies, for example, FireFly or Little Giant.
Often, to get into these companies requires experience, so free or paid internships for recent graduates are common.
You can study digital marketing at the private institute NZIE in Auckland with their unique Diploma In Digital Marketing (Level 7) programme.